This campaign was created and implemented with the aim of publicizing the values of the companies Ruukki, Plannja and Siba and highlighting their Scandinavian roots. The website mojamalaskandynawia.pl was launched as part of the campaign to provide visitors with information about Ruukki’s philosophy and key business values. Moreover, a special video ad was also produced for the campaign.
These actions were supported by a wide range of marketing activities, which included promoting the video on Facebook, Google, YouTube and on TV. During the campaign, Ruukki’s social media presence was also expanded to include Instagram.
watch the video
increase in user engagement on Facebook
number of UUs visits on the campaign website
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