Ruukki - Image Campaign header

My Little Scandinavia

Image Campaign

This campaign was created and implemented with the aim of publicizing the values of the companies Ruukki, Plannja and Siba and highlighting their Scandinavian roots. The website was launched as part of the campaign to provide visitors with information about Ruukki’s philosophy and key business values. Moreover, a special video ad was also produced for the campaign.

These actions were supported by a wide range of marketing activities, which included promoting the video on Facebook, Google, YouTube and on TV. During the campaign, Ruukki’s social media presence was also expanded to include Instagram.

Ruukki video
Odtwórz video

watch the video


856 909

campaign reach


increase in user engagement on Facebook

11 219

number of UUs visits on the campaign website

Drop us a line