Launch

Disney+ in CEE

The year 2022 in communication was marked by a few watershed moments. The one that stood out for us was the long-awaited launch of Disney+ in Poland and four other CEE markets (SK, RO, CZ, HU), where (spoiler alert) we were responsible for communication support.

Client
  • Disney+
Areas of expertise

Having worked with Disney for many years

Oh, how time flies when you’re having fun! We’ve come to understand the client’s needs and built a relationship based on mutual trust and, consequently, efficient cooperation. This was especially important given the challenging logistics involved in our role of providing communication support for OOH ads and localising Disney+ visual content in 5 markets simultaneously. 

 

We divided communication into three main phases.

Successively publishing information on the planned Polish launch date, titles available on the platform and the membership price.

 

Our team created localisation creatives for the Polish, Hungarian, Czech, Romanian and Slovak markets in each phase, including screenings and dedicated programmatic content.

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Three numbers to describe the campaign

  • 5
    markets managed simultaneously

    PL, RO, CZ, SK, HU

  • 1400
    visuals created

    for performance (including programmatic) activitie

  • 4500
    dedicated digital assets

    for the Polish, Hungarian, Czech, Romanian and Slovak markets

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