An electrifying campaign for electric cars for a client who’s been with us for 12 years. It had to be a success.
Our goal: to reach modern individualists.
The slogan: “Movement that Inspires.”
The tools: video stories about inspiring people.
The videos told the stories of four influencers
The dancer Izabela Kin, DJ Noz, Kati from MUA Studio and the artist Maciej Polak. This is how we inspired people.
And to activate them, the campaign was supported by competitions on the ambassadors’ accounts.
Movement that inspires.
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We felt that movement
Especially in the video impressions, brand accounts and competition entries.