We’ve been imagining them as people who celebrate every moment spent with friends. Passionate, classy and sensitive to beauty, whom get satisfaction from spending time in sophisticated places oozing an authentic Italian vibe.
One worked with the models and created eye-catching photos that reflect the lifestyle of our target group. The other team delivered pictures focused on the products.
Both teams managed to create highly cohesive material that we used to conduct brand's multi-channel communication through the year.
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