Drink Beauty

We wanted to show people the Italian spirit of Gancia Brand by using potential consumers in a photoshoot.

We’ve been imagining them as people who celebrate every moment spent with friends. Passionate, classy and sensitive to beauty, whom get satisfaction from spending time in sophisticated places oozing an authentic Italian vibe.

The challenge was to organize two separate sets with two separate teams working at the same time.

One worked with the models and created eye-catching photos that reflect the lifestyle of our target group. The other team delivered pictures focused on the products.

Both teams managed to create highly cohesive material that we used to conduct brand's multi-channel communication through the year.