- OMNICHANNEL CONTENT PRODUCTION
- FAST QUALITY ASSURANCE
- INSTANT ASSET REPLACEMENT
- USING DYNAMIC DESIGN TECHNOLOGY TO AUTOMATE REFORMATTING
Over 70% of the work time in graphic production for advertising campaigns is taken up by reformatting or exporting materials and quality control.
With Flexitive technology, we automate these activities, reducing their share to a few %, so that we can/which allows us to focus on implementing and creatively interpreting the strategy. This way, you can scale your communication even more easily to new target groups or new markets.
Media plan analysis and optimization
Thanks to the analytical process we have created, we can collect information about your current campaigns and analyze media plans to find out which formats are repeated and which are really effective. As a result, we prepare a guideline of recommended formats and vendors, which makes it easier for you to broadcast campaigns and simplifies graphic production.
Design and automatic variants
We create a master project as a visual reference for the graphic layout, optimize the work in the Flexitive tool, and then prepare variant elements ready for implementation – sheets with text and assets to be replaced (the elements that will be replaced in the graphics have their own specific format). Then we select a list of formats from the guideline and automatically generate variants, with the rules ensuring that the variants remain esthetically consistent with the Key Visual while adapting to the nature of the format.
Exporting ready-to-implement materials
Finally, we generate a ready-made package of materials that you can implement in the advertising tool, run your campaign (if this is also your wish) or integrate with your DCO tool, implementing graphics directly in it. This allows you to launch a campaign very quickly because we guarantee that all reformats created from the accepted Key Visual will contain exactly the same elements (which shortens the time usually spent on quality control).
CHECK OUT COMPLEMENTARY SERVICES
digital-focused content creation, digital video/TVC production and post-production, sound branding/audio marketing, creative supervision and consulting
Integrated digital campaigns
(long-and short-term) project campaigns, consumer activations, lotteries, competitions
Social media & new visual media
Facebook, Instagram, YouTube, Twitter, LinkedIn (traditional social media), Twitch, Discord (gaming social media), TikTok (new visual media), Influencer Marketing
Research & Development
consumer and market analytics, pricing strategies, mobile, AR & VR implementation