Media plan analysis and optimization

Thanks to the analytical process we have created, we can collect information about your current campaigns and analyze media plans to find out which formats are repeated and which are really effective. As a result, we prepare a guideline of recommended formats and vendors, which makes it easier for you to broadcast campaigns and simplifies graphic production.

Design and automatic variants

We create a master project as a visual reference for the graphic layout, optimize the work in the Flexitive tool, and then prepare variant elements ready for implementation – sheets with text and assets to be replaced (the elements that will be replaced in the graphics have their own specific format). Then we select a list of formats from the guideline and automatically generate variants, with the rules ensuring that the variants remain esthetically consistent with the Key Visual while adapting to the nature of the format.

Exporting ready-to-implement materials

Finally, we generate a ready-made package of materials that you can implement in the advertising tool, run your campaign (if this is also your wish) or integrate with your DCO tool, implementing graphics directly in it. This allows you to launch a campaign very quickly because we guarantee that all reformats created from the accepted Key Visual will contain exactly the same elements (which shortens the time usually spent on quality control).