Our goal was to introduce sloggi to the Polish market. Together with endorfina events agency we decided to use the best of brand features, designing a strategy that reflected the brand's DNA. We decided to create the campaign integrating the real experience during the Opener Festival with the digital buzz.
Together with endorfina events we designed the two-floors Festival Venue full of attractions. The festival zone itself quickly became a landmark for festival participants and a popular meeting place. Offline and online activities were also synchronized at the influencer campaign. We invited Ola Nowak, popular polish blogger to cooperate. While spending time in the sloggi festival zone, she organised user activations and took over the brand's instagram for two days.
achieved KPIs for reach
reach in target audience for Opener Festival
9 851 761
total social media reach
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