1. Optimisation of results
2. Maximising conversion
3. Keeping the conversion cost at a certain level of profitability
myHummy is a version of Szumisie, a well-known Polish teddy bears brand, tailored for the German market. The campaign strategy was based on a 3-stage sales funnel, in which the message changed along with the customers' purchase intentions. In our actions we started from a wide targeting and mix of channels, in which we used Google Ads, Facebook Ads, Programmatic and Taboola.
The effects exceeded the goals, increasing conversion several dozen times over the same period in 2018. In addition, we exceeded the average conversion rate in Germany, which is 2.22%.
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