For the past six years, WebTalk has been responsible for complex social media communications including the development and implementation of the Kia’s social media strategy, cooperation with bloggers, performance activities and optimizing the company’s website.
Our Agency has also been tasked with managing the following fanpages: Kocham Football [I Love Football], Świat Tenisa [The World of Tennis] and Kia Platinium Cup which are followed by over 1.5 million people.
Our communications reached over 10 million users per month. We’ve succeeded in building the largest community of Kia fans in Europe – Kia Motors Polska ‘s fan page was ranked 1st among the biggest and most engaging automotive brands’ profiles on Facebook (Sotrender).
In 2014, WebTalk was nominated for a Golden Arrow and won a Bronze Stevie Award for its campaign “Najtrudniejszy Quiz Piłkarski” [“The World’s Hardest Football Quiz”]
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Results
78%
reduction in costs in signing up for test drives thanks to performance activities
1,1 mln
community on the Facebook fan page I Love Football
126%
achieved KPIs for reach
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