Chicco is the producer of range newborn and babies. Brand exist for 60 years and is present in over 120 markets. The Italian brand offers among other: prams, booster seats, cribs, toys and various accessories for the youngests.
We faced challenges such as lack of awareness about co-sleeping and its advantages for children and parents, too little or not enough knowledge about the existence and benefits of freestanding child bed and Chicco brand by itself. Significant was also the fact that high quality, necessary products for newborns and children are common with higher prices.
At first, we made the first step in the campaign by building awareness. The main aim was to convince parents to invest in a children's bed, which could stay with them for longer and also educate them about the advantages of co-sleeping. In the second stage we focused on supporting the sales, by building and increasing site traffic on distributors' websites.
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