Klaudia Traczyk (née Krasowska) was born in Szczecin in the ‘80s which means that she spent her childhood without access to a mobile phone or the Internet. In spite of this, she managed to quickly catch up with the times and digital has become her greatest passion since then. Her work requires that she uses both the analytical and creative sides of her brain simultaneously. Projects that allow her to combine these two aspects are, in her opinion, the most interesting. A perfectionist to a fault – her motto is: Whatever you do, do it well. That’s one of the many reasons why she runs the strategy department at our Agency.