This is the type of campaign we love our jobs for. Turning outside-the-box marketing into outside-the-cage marketing, we engaged the UFC champion Jan Błachowicz and presented him as a style icon outside the octagon.
- Pako Lorente
For the world of fashion and martial arts. The result was the Selected by Jan Błachowicz campaign, with the champion himself joining the Pako Lorente Cultures Club.
The creatives we made were strong, the set design austere, and the clothes we showed lent the surroundings a style worthy of a champion. Understanding the role of video marketing, we also created an image ad starring our ambassador.
Where they could buy Selected by Jan Błachowicz products completing an intuitive customer journey. Journalists, athletes and influencers received creative mailings, which was a pleasant surprise to many and earned us additional publications.
To promote it, we invited 20 influencers, who could support the champion together with fans ahead of the upcoming fight to defend the title and promote the Pako Lorente collection.
Three numbers to describe the campaign
2.1 Kusesof the dedicated AR filter
79.8 Kreactionsto influencer posts
749 Kreachin influencer posts
Just like our champion, whose words ‘legendary Polish power’ already went down in the history of Polish sports.