Jan Błachowicz

Pako Lorente

This is the type of campaign we love our jobs for. Turning outside-the-box marketing into outside-the-cage marketing, we engaged the UFC champion Jan Błachowicz and presented him as a style icon outside the octagon.

We assembled a dedicated team sharing a passion

For the world of fashion and martial arts. The result was the Selected by Jan Błachowicz campaign, with the champion himself joining the Pako Lorente Cultures Club.

Dominated by dark tones, the masculine side to fashion and a different side to sports

The creatives we made were strong, the set design austere, and the clothes we showed lent the surroundings a style worthy of a champion. Understanding the role of video marketing, we also created an image ad starring our ambassador.



Users could see the results of the session on a dedicated landing page

Where they could buy Selected by Jan Błachowicz products completing an intuitive customer journey. Journalists, athletes and influencers received creative mailings, which was a pleasant surprise to many and earned us additional publications.


Swipe left or right
We expanded the campaign by adding an Instagram AR filter.

To promote it, we invited 20 influencers, who could support the champion together with fans ahead of the upcoming fight to defend the title and promote the Pako Lorente collection.


Three numbers to describe the campaign

  • 2.1 K

    of the dedicated AR filter
  • 79.8 K

    to influencer posts
  • 749 K

    in influencer posts
Pako Lorente is a local brand with global ambitions.

Just like our champion, whose words ‘legendary Polish power’ already went down in the history of Polish sports.