POV: YOU’RE HAVING A SUPER MARIO BROS. SESH AT WORK, TELLING EVERYONE IT’S OK BECAUSE YOU’RE COOKING UP IDEAS FOR HEINZ.🍅👾
But let’s rewind a sec. The Polish Esports League put together a gaming event, and we were the brains behind the concept and promotion. All to meld a cool, iconic product with a timeless game. But what’s Heinz got to do with Super Mario, you ask?
Mario’s got his power-ups. And so does food! For Mario, it’s all these items that boost his skills. For food, it’s Heinz ketchup, levelling up any dish. What did we have to do to level up our communication game?
We also got our hands dirty (eating fries with ketchup comes to mind) with the aftermovie. And naturally, we had to ensure all the cool prizes found their winners!
This was truly a feast of entertainment. GGWP |
Results
Dozens of hours of gameplay in Super Mario Bros. at WebTalk
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4thousands contest entries
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144thousands followers reached
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2thousands hours of Twitch streams watched