But let’s rewind a sec. The Polish Esports League put together a gaming event, and we were the brains behind the concept and promotion. All to meld a cool, iconic product with a timeless game. But what’s Heinz got to do with Super Mario, you ask?

Mario’s got his power-ups. And so does food! For Mario, it’s all these items that boost his skills. For food, it’s Heinz ketchup, levelling up any dish. What did we have to do to level up our communication game?