Grycan is known for its 100% Juices, and we’re known for hitting KPIs at 100% or beyond, as evidenced by our latest campaign to promote Grycan juices!

Our strategy to promote the spring offer for 100% Juices at Grycan shops was based on a digital media campaign, consumer activation on the brand’s Facebook account, influencer collaborations on Instagram, and partnerships with content creators on TikTok.

We showcased 100% Juices with an energetic key visual and eye-catching graphics designed by our creative team. Perfectly capturing the spirit of the product, these materials were centred around photos from a brand shoot we produced during last year’s campaign. 

Our media team optimized the digital campaign, helping us surpass the KPIs, while our moderation team responded to comments, building positive buzz around the brand and counting the ❤️, which simply kept coming.

To further raise awareness of the brand and its product category, we implemented influencer marketing on Instagram.

Selected creators shared how they spent their day with 100% Juices, encouraging their followers to visit Grycan shops. We also teamed up with TikTok content creators.

Running successful contests is our forte. For this contest, which attracted thousands of participants, we asked people to submit creative answers to the question, “How do you like to unwind with 100% Juice?” and make a purchase at one of Grycan’s locations, which drove real sales. The contest app also featured a custom-designed game where users could collect 🍏🍓🍊, adding a fun twist to the entry process.